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ISSN : 1226-4822(Print)
ISSN : (Online)
The Sociolinguistic Journal of Korea Vol.22 No.2 pp.45-64
DOI : https://doi.org/10.14353/sjk.2014.22.2.45

Shifting agency in shaping linguistic landscape:
Evidence from Dar es Salaam, Tanzania

Yang Chul-joon*
Hankuk University of Foreign Studies
6. 6. 2014 8. 11. 2014 8. 13. 2014

Abstract

This paper addresses the question of agency in shaping linguistic landscape and its manifold social and political
implications in changing language ideology, attitudes and situations in post-Ujamaa Tanzania. Based on empirical data collected in Dar es Salaam, Tanzania, this paper attempts to explain shifting agency in shaping linguistic landscape in the context of globalization as well as the spread of English in Tanzania.
Agency in shaping linguistic landscape is inseparably interconnected with various social actors'motivations and reflects social changes at large. The domain of human agency behind linguistic landscape (public uses of written language) can be characterized as an epiphenomenon which involves a historical dimension and perspective. The study of linguistic landscape with special reference to agency offers a useful tool for examining various social actors who vie for public space. Agency in linguistic landscape needs to be seen in the wider context of social processes and existing power structures. (150)

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Reference

  1. Journal Abbreviation : j. Korea Saf. Manag. Sci.
    Frequency : Published three times annually in April, August and December, including an international issue
    Doi Prefix : 10.14353/sjk.
    Year of Launching : 2013
    Publisher :
    The Sociolinguistic Society of Korea
    Indexed/Tracked/Covered By :

  2. Online Submission

    https://socioling.jams.or.kr

  3. The Sociolinguistic
    Society of Korea

  4. Editorial Office
    Contact Information

    - Tel: +82-10-4513-5639
    - E-mail: mibong78@hanmail.net